Work With Me
You have been in business for a few years and suddenly find your role stretched and tasks increased. New product lines are getting blurry, sales have hit a plateau, customer profiles are overlapping. You’re feeling confused about how your brand is being seen by your audience.
As more products/services are introduced in your company, you’re feeling overwhelmed with a lot of fire-fighting, instead of spending more time on strategic marketing.
You have enough customers to sustain your business but not enough to increase profits. Customers visit your stores but are not buying. New customers are not sure what you’re trying selling and loyalty levels are low.
As new trends appear on the market, it can be difficult for you to keep track of the changes and implement them in their own strategies. While embracing these changes would be to your benefit, keeping up with all things new regarding social media, content marketing, web design, customer engagement events, and much more, can be quite overwhelming.
Working with parallel experts, I bring depth of experience in the following areas:
Customer insights and segmentation:
I help clients understand customer needs and behaviors and develop actionable segmentation from the resulting insights.
I help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
Marketing and brand strategy: I help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
Customer experience: I work with you to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
Loyalty: I help you nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.
NOT A MARKETING PROBLEM?
Sometimes you might not have even reached the marketing stage and you’re just stuck with your business plan or business offer.
Then perhaps we should spend a few sessions building a plan of what you should be focusing on NOW – based on your goals, strengths, weakness and opportunities – and how you’re going to do it.
YOU NEED ME BY YOUR SIDE- NOW
FOCUS ON ME Days are a virtual version of an in-person day with me where we just start from scratch and work though whatever you want. Reviewing all the copy on your website? Figuring out a new product or service? Untangling a big mess of priorities, tasks and projects? We can get you a big stretch of uninterrupted, focused time to brainstorm, to strategize, or even to implement.
YOU WANT ME TO BE YOUR EXTRA EYES
You’re very active in your business, and you want “sanity checks” and someone to just bounce your ideas to get honest feedback. You can simply buy a block of coaching hours that you can use for anything and everything.