Bitterness

Some people like the bitterness of black coffee. I don’t and only take it when I don’t have a choice. To me it leaves behind a sour aftertaste. I should be taking a nap today as it’s been raining, it’s a Sunday, and I’ve done my Sunday...

Shut Up

Shut up! That’s what I would say to all my daily distractions. We sometimes find that we don’t have enough time to do this and do that. It can get crazy when I’m prepping for events with my team as last minute changes are a norm and we have to be in...

Drive, commitment and patience

Anyone can take a business class and learn about marketing all the other elements of business. What’s not taught in class is drive and commitment. Many people wait their entire lives for someone to give them their lucky break. But those who manage to bring their...

Do your customers know what you’re selling?

Is your selling message clear? Do your prospects know what you’re selling? Answer these. I sell ___ I solve THIS problem for my customer ____ My customer knows they need this when ___ I help a customer’s concerns by explaining ___ I make the purchase process...

Building communities

When it comes to community building, our job is not to build it from scratch. But most of the time that’s not what happens. Nike did not invent the running community. There were already runners before Nike showed up. Harley-Davidson did not invent the rider community...

Self-limiting beliefs

Extracted from an interview with Seth Godin Self-limiting beliefs infect all of us because all of us like being competent. We like being respected. We like being successful. When something shows up that threatens to undo all of those things, well then it’s really easy...