Being a woman

So many women inspire me. They may not be the head of a country or a cause or even the head of a department or a visible leader of any kind. The women who inspire me are those who live their lives the way they want to or make the best of the situation that...

How Smartphones influence the entire travel journey

In a recent study Google conducted with PhocusWright, they uncovered global insights on smartphone usage in the span of travelers’ entire journey, from shopping to booking, to the ways they use mobile devices in-destination. Here’s what they found. Researching: Across...

Budget for 2018 Marketing Trends

Malls have started putting up their Christmas decor, people are getting stressed about clearing their leave and planning for the family holidays, retail outlets are abundant with Christmas promotions and cinemas will soon be filled with blockbusters. Yes, the end of...

Plan Your Marketing Strategy 2017

Goals Everything starts with goals and since it’s the start of the year, and you’re feeling more motivated than ever, writing these goals down should be a breeze. So begin your 2017 marketing strategy by outlining what you would like to accomplish this...