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Defining your Personal Purpose and your Brand Purpose

At a recent workshop, someone asked me, “How do separate my corporate purpose and my personal purpose?” That indeed is a tricky question. If you’re starting a business of your own, your personal values help to subconsciously influence your personal...

5 Ways FMCG brands can remain relevant

Consumers can afford to be selective in this era where information about products are accessible with a few clicks of the mouse or on the mobile phone. We now can choose what suits us best in terms of offers, price, features, and how the brand we use reflects our...

Unselling

Unselling. I’ve been getting LinkedIn connections who sell me their event product/service in their first message to me. Desperate times, perhaps. I’ve been there. And I completely understand how you feel. If you’re selling something that I’ve...

Laughter

I’m often asked why I laugh a lot. It’s not me laughing at anyone in particular but usually about how absurd a situation is and laughing feels better than being exasperated. It also helps lighten most situations unless you’re in the premise of a...

Breaking Walls

You would have heard or seen the backlash created when Pepsi released their commercial #Resistance which ended up falling on its face. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal...

8 Marketing Idea Boosters to Use When You’re Stuck

BMW’s Influencer Marketing Campaign With so much development happening daily in the marketing world, it takes a lot of time and effort to ensure that a marketing campaign continues to resonate with your intended audience. if you’re stuck in creating a new...