Is Fear of Failure Stopping You?

A few weeks ago, I gathered five of my trusted associates ( trainers, consultants, coaches and a recruiter) to run a coaching session for those seeking employment in exchange of a free lunch (they’re good hearted and generous people, I tell you!). Why? I kept...

How to Overcome Failure

Easier said than done, right? I got published in a Singaporean publication this week and I definitely feel that after about 10 years of working on my own I’ve achieved something. Friends and family sent their congratulatory words but I still feel that I’ve...

It’s not just about having the money

The startup scene has really boomed in Malaysia the past five years and when I was starting up my business 10 years ago, the term “start up” wasn’t used much. We were just called “new business”. To start up a business, owners either...

Copywriting, Design, Branding, which comes first?

When building a new business with so many things screaming for attention, how do you get your company name out there? How do people know what you represent? You might shout “Website” or smirk “Social Media” or snicker “Attend...

Marketing Strategies for Fintech companies

Lots of B2B companies assume that there is no need to market to other businesses. According to an article in marketingprofs.com, B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports...

Get Real Likes on Facebook without Buying Fans

A few weeks ago, I had the opportunity to give some one-to-one marketing advice to business owners and marketing executives. One participant who handles her company’s marketing admitted that her company, which is very new in the beauty industry, decided to buy...