How Much Attention Are You Giving Your Customers?

It’s easy to take your existing customers for granted and focus on offering good deals to recruit new customers. This was how companies like Maxis and Astro operated until recently when consumers got smarter and started finding other companies to save them more...

Make time for adventures

Have time for adventures. Laura Vanderkam shares five tips on how to feel less busy while getting more done. Ever feel like you’re always busy? No one can make more time, but a few simple strategies can make the time we have feel richer and fuller. Where does...

Ramadan Marketing, What is it About?

Ramadan, the ninth month in the Muslim calendar, is a special time for the Muslim community. As a most blessed month, it is a time for reflection, prayer and renewal of faith. Muslims worldwide fast from dawn to sunset, abstaining totally from food, drink, smoking and...

The Art of Giving Presentations

I helped organize a gala dinner a few weeks back. VIP welcome speeches and a short (less than 5 minutes) company update is a norm especially when the dinner is to thank members or clients for their support. However, this company decided to have a 20-minute company...

9 Hotel Marketing Strategies to Use in 2018

As the hospitality industry continues to grow and smaller properties gain more traction, it’s important to look into the marketing trends that will define the year. I travel 4-5 times a year, sometimes for work and sometimes for play. I stay in a various types of...

Making sense of numbers

I’m not a fan of numbers but I understand the importance of understanding it to know how well a business is doing and whether the owners know if their business is going in the right direction. Without knowing where your money is going or how much you intend to...