What do I get?

When people are confused, disengaged or aloof, it's probably because you haven't offered an answer they were looking for. The answer doesn't have to be direct but it must be clear enough to be understood. Marketing is often the craft of using symbols and conclusions...

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Ramadan Marketing, What is it About?

Ramadan, the ninth month in the Muslim calendar, is a special time for the Muslim community. As a most blessed month, it is a time for reflection, prayer and renewal of faith. Muslims worldwide fast from dawn to sunset, abstaining totally from food, drink, smoking and...

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The Art of Giving Presentations

I helped organize a gala dinner a few weeks back. VIP welcome speeches and a short (less than 5 minutes) company update is a norm especially when the dinner is to thank members or clients for their support. However, this company decided to have a 20-minute company...

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9 Hotel Marketing Strategies to Use in 2018

As the hospitality industry continues to grow and smaller properties gain more traction, it’s important to look into the marketing trends that will define the year. I travel 4-5 times a year, sometimes for work and sometimes for play. I stay in a various types of...

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Making sense of numbers

I'm not a fan of numbers but I understand the importance of understanding it to know how well a business is doing and whether the owners know if their business is going in the right direction. Without knowing where your money is going or how much you intend to make,...

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