Select Page

5 Ways FMCG brands can remain relevant

Consumers can afford to be selective in this era where information about products are accessible with a few clicks of the mouse or on the mobile phone. We now can choose what suits us best in terms of offers, price, features, and how the brand we use reflects our...

read more

Unselling

Unselling. I've been getting LinkedIn connections who sell me their event product/service in their first message to me. Desperate times, perhaps. I've been there. And I completely understand how you feel. If you're selling something that I've already been buying from...

read more

Laughter

I'm often asked why I laugh a lot. It's not me laughing at anyone in particular but usually about how absurd a situation is and laughing feels better than being exasperated. It also helps lighten most situations unless you're in the premise of a grumpy and angry fart...

read more

Breaking Walls

You would have heard or seen the backlash created when Pepsi released their commercial #Resistance which ended up falling on its face. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal...

read more