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Unselling

Unselling. I’ve been getting LinkedIn connections who sell me their event product/service in their first message to me. Desperate times, perhaps. I’ve been there. And I completely understand how you feel. If you’re selling something that I’ve...

Laughter

I’m often asked why I laugh a lot. It’s not me laughing at anyone in particular but usually about how absurd a situation is and laughing feels better than being exasperated. It also helps lighten most situations unless you’re in the premise of a...

Breaking Walls

You would have heard or seen the backlash created when Pepsi released their commercial #Resistance which ended up falling on its face. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kendall Jenner to suggest that carbonated beverages can heal...

8 Marketing Idea Boosters to Use When You’re Stuck

BMW’s Influencer Marketing Campaign With so much development happening daily in the marketing world, it takes a lot of time and effort to ensure that a marketing campaign continues to resonate with your intended audience. if you’re stuck in creating a new...

Should you be networking?

It is usually assumed that only sales people and business owners need to network. Networking is viewed as a means to possibly meet new clients. I used to think that way, too. Now that I network more and come across students and people in between jobs, I’ve...