Drive, commitment and patience

Anyone can take a business class and learn about marketing all the other elements of business. What’s not taught in class is drive and commitment. Many people wait their entire lives for someone to give them their lucky break. But those who manage to bring their...

Do your customers know what you’re selling?

Is your selling message clear? Do your prospects know what you’re selling? Answer these. I sell ___ I solve THIS problem for my customer ____ My customer knows they need this when ___ I help a customer’s concerns by explaining ___ I make the purchase process...

Building communities

When it comes to community building, our job is not to build it from scratch. But most of the time that’s not what happens. Nike did not invent the running community. There were already runners before Nike showed up. Harley-Davidson did not invent the rider community...

Self-limiting beliefs

Extracted from an interview with Seth Godin Self-limiting beliefs infect all of us because all of us like being competent. We like being respected. We like being successful. When something shows up that threatens to undo all of those things, well then it’s really easy...

Mistakes happen

It’s unavoidable. We’re human and we make mistakes from time to time. We try to be perfect especially when we know people are counting on us but technical glitches in the system or a simple oversight or miscommunication could mean losing the contract or...