It’s not just about having the money

The startup scene has really boomed in Malaysia the past five years and when I was starting up my business 10 years ago, the term “start up” wasn’t used much. We were just called “new business”. To start up a business, owners either...

Copywriting, Design, Branding, which comes first?

When building a new business with so many things screaming for attention, how do you get your company name out there? How do people know what you represent? You might shout “Website” or smirk “Social Media” or snicker “Attend...

Marketing Strategies for Fintech companies

Lots of B2B companies assume that there is no need to market to other businesses. According to an article in marketingprofs.com, B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports...

Get Real Likes on Facebook without Buying Fans

A few weeks ago, I had the opportunity to give some one-to-one marketing advice to business owners and marketing executives. One participant who handles her company’s marketing admitted that her company, which is very new in the beauty industry, decided to buy...

Do What You Love, Let Others Do The Rest

I hate doing the serious business stuff and by that I mean everything to do with accounting, taxes, policies, and procedures. I enjoy coming up with strategies, meeting people to see how we can help each other, and being part of the creative process. When you’re...