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Defining your Personal Purpose and your Brand Purpose

At a recent workshop, someone asked me, “How do separate my corporate purpose and my personal purpose?” That indeed is a tricky question. If you’re starting a business of your own, your personal values help to subconsciously influence your personal...

5 Ways FMCG brands can remain relevant

Consumers can afford to be selective in this era where information about products are accessible with a few clicks of the mouse or on the mobile phone. We now can choose what suits us best in terms of offers, price, features, and how the brand we use reflects our...