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Why Does Personal Branding Matter?

I’m sure we all know that company branding is important. It’s how your customers see your company, relate to your company and position it in their minds. Your company branding is emphasized at events, in advertisements and the media. But what about your...

Disruptive Marketing Defined

This new era requires collaboration between brand and consumer and yet most brands seem tone deaf to the change upon them, thinking if they only shout louder they will matter more. Derrick Day helps define what Disruptive Marketing really means. 1. Disruptive...

Plan Your Marketing Strategy 2017

Goals Everything starts with goals and since it’s the start of the year, and you’re feeling more motivated than ever, writing these goals down should be a breeze. So begin your 2017 marketing strategy by outlining what you would like to accomplish this...

Hello 2017!

It was a turbulent 2016. I lost a dear friend in February- a day after we celebrated my birthday; my event company, Best Events Services, created a training division- Salt and Pepper Academy; I was invited to join a eccentric team of business consultants and life...