Hello! I’m Hanniz.
I’m a go-getter who
Let’s make things
I like seeing businesses grow and I’m hoping that I can help you with YOUR business. I’m NOT a superwoman and I don’t own multidollar businesses.
I’m just Hanniz.
I love reading about the post-industrial revolution, the way ideas spread, marketing, empowering women, leadership and most of all, how we need to be the change we want to see.
I do many things.
I’ve been in the events industry for over 15 years. On the side, I help people find their WHY, build their business and personal presence in a market full of people making lots of noise. I’m experienced with working with luxury retail and the hospitaliity industry with clients such as YTL Hotels, CHANEL, and McLaren. I have a passion to coach NGOs and business owners.
If you’re here to learn about how to truly connect with your people, you’re in the right place.
A few things first…
We can create cool marketing campaigns together but before you pick up your phone, here are a few things to think about first.
I am not a miracle worker.
A lot of small and medium businesses hire consultants because they are looking for miracles. I hate to break it to you, but no consultant is going to take a business that is doing very little in revenue and quickly turn it around. These things take time.
See, consultants are “consultants” for a reason: we specialize in one thing. In this case, I specialize in opening clients eyes to opportunities that they might not catch themselves. I coach (I ask you questions to make you think) and I do consulting work (I bring in specialists that I know will help you solve your specific problems).
But if you have a bad product, a low converting site, or an offer that just doesn’t make sense, I won’t be able to help you.
In other words, you need to figure out how to create a sustainable business on your own. That’s what being an entrepreneur is all about.
You can’t build a skyscraper without laying the foundation
Creating a business is like building a skyscraper. If you tried to erect an 80-storey building without laying a solid foundation, you’d create an unstable structure that would collapse.
The same goes for your business. Without a good product or service offering, your business is bound to fail. To prevent that from happening, you need to figure out how to create a business model that allows you to get paid for solving other people’s problems.
Your business doesn’t have to be unique, it just has to be different.
Once you figure out a business model that works for you, marketing your business will become much easier. Even the best marketers can’t turn around a crappy business, which is why you need to focus on creating a great product or service before you talk to a marketing consultant.
You need to walk before you run
My coaching services are generally affordable but if your problem is huge and requires more to specialists to tackle the different areas you will want to be able to move extremely fast as you are either paying us by the hour or have us on a monthly retainer.
Before hiring me and my team, you have to try to market your own business first. From optimizing your code for search engines to building your social media profiles and implementing your content marketing, you need to test these initiatives on your own so you understand what added value we can bring you.
Here’s what I recommend you do:
1. Optimize your code for search engines – on-page SEO isn’t rocket science. There are a lot of guides out there, like The Beginner’s Guide to SEO and The Advanced Guide to SEO, that will walk you through the steps you need to take.
2. Speed up your site – the slower your website, the fewer conversions and less traffic you’ll get. Google Pagespeed can help you boost your load time.
3. Start a blog – content marketing is a bit tricky as it requires a lot of creativity. Nonetheless, if you read through this content marketing guide, you’ll be off to a great start.
4. Interact on the social web – creating social profiles isn’t enough. You need engagement. Without it, you won’t be able to convert people into fans and customers. Start using tools like Buffer to kickstart your social media efforts.
If you aren’t able to do all of the things above, you can always hire an intern or a college kid to help you out. Again, don’t look for a consultant. Look for someone who is:
Technical – able to make changes to your website.
Good at reading – able to follow the guides I linked to above.
Good at following instructions – able to implement the steps outlined in the guides.
Fast at executing – able to work efficiently.
When to hire consultants
Once you test the waters and try to grow your business on your own, you can consider hiring a consultant. Make sure you hire us for specific tasks instead of all your marketing needs.
Why? Because consultants are specialists, which means we aren’t good at doing everything.
PS/ If you’ve started a business but find that it’s doing that great and you’re starting to worry about the product and service you’re offering, a business coach is who you need. I’ll be more than happy to connect you to a business coach if you drop me a message below.
Are you experiencing the below?
You have been in business for a few years and suddenly find your role stretched and tasks increased. New product lines are getting blurry, sales have hit a plateau, customer profiles are overlapping. You’re feeling confused about how your brand is being seen by your audience.
As more products/services are introduced in your company, you’re feeling overwhelmed with a lot of fire-fighting, instead of spending more time on strategic marketing.
You have enough customers to sustain your business but not enough to increase profits. Customers visit your stores but are not buying. New customers are not sure what you’re trying selling and loyalty levels are low.
As new trends appear on the market, it can be difficult for you to keep track of the changes and implement them in their own strategies. While embracing these changes would be to your benefit, keeping up with all things new regarding social media, content marketing, web design, customer engagement events, and much more, can be quite overwhelming.
How I can help
Working with parallel experts, I bring depth of experience in the following areas:
Customer insights and segmentation:
I help clients understand customer needs and behaviors and develop actionable segmentation from the resulting insights.
I help clients define the target customer or “sweet spot”—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
Marketing and brand strategy: I help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
Customer experience: I work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
Loyalty: I help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.
Go-to-market strategy: I help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
I help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.
WOMEN ON TOP
I am part of Women on Top, the Women Empowerment division of the business consultancy, Making Changes LLP.
Women On Top’s mission is to unveil the inner potential of every woman, helping women become the best version of themselves, no matter what situation they may be in.
Women On Top creates programmes for women to :
1) Understand themselves better
2) Define their goals and stay motivated
3) Live off their passion and dreams
4) Believe in themselves
5) Be mindful
6) Create a strong personal brand and how to network for success